Lawrence McGuinness vs. San Antonio Spurs

Lawrence McGuinness vs. San Antonio Spurs

Consider this scenario:

I walk into a Gordon Ramsay-branded restaurant and order from the menu.  As I receive my first course, I ask the waiter if Chef Ramsay is in the kitchen tonight to which he politely replies, “No.”  Despite enjoying an excellent meal, I am disappointed that I was not served food prepared by the renowned chef at his restaurant.  After a few days of letting my frustration build, I decide to sue the restaurant as I feel I was deceived by their branding and marketing.

It sounds ridiculous.  I don’t walk into McDonald’s expecting to see Ronald McDonald behind the register and the Hamburglar salting the fries.  Unless I am marketed that Gordon Ramsey has personally chopped my vegetables and grilled my steak, I should have no reasonable expectation that he prepared my meal.

Well this month, Lawrence McGuinness of Miami was so disappointed that the value of his ticket to the November 29th Miami Heat game did not match the level of talent he expected that he is suing the opposing San Antonio Spurs for deceiving him and every other ticket buyer in Florida state court. That game, Gregg Popovich (coach of the Spurs) decided to rest his star players Tim Duncan, Manu Ginobli, and Tony Parker following a busy road trip (see “”).. McGuinness’ complaint, filed in Miami, accuses the Spurs of deceiving ticket buyers and inflicting economic damages on those who attended their game in Miami against Lebron James and the hometown Heat. Larry is not seeking a lucrative award, he simply wants each ticket buyer for that game to be reimbursed the difference between the premium ticket price charged for the Spurs game and the lower ticket prices charged for non-premium opponents.

His complaint raises some good questions about ticket pricing and event marketing.  But most of the questions should be leveled directly at Larry. Why is he suing the San Antonio Spurs?  Were they promising Miami Heat fans that they would play their top players? Why is he not suing the Miami Heat who marketed and profited from the sale of game tickets? McGuinness did not buy his ticket from the Heat or Spurs, but from a ticket reseller.  What do they owe him?  Why is he not suing the reseller of the ticket?

It sounds ridiculous.  Perhaps we should start our own class-action lawsuit against Lawrence McGuinness for wasting our valuable time. But first I need to file suit against the Golden Arches for not being gold enough.


Author Description

JB Hacking

Add a comment

Comments (2)

  1. Matthew Friday - 18 / 01 / 2013 Reply
    I can' t speak for why he decided to sue just the San Antonio Spurs and not all of the parties involved, but I think this lawsuit brings to light the problem that is premium pricing. Teams are placed on a "pricing scale" according to the talent on their roster. Otherwise, all teams would be equal. The Spurs are a premium team because of the players that sat (i.e. Tim Duncan, Tony Parker, Manu Ginobli). Without them, the Spurs are far from a premium attraction warranting premium money. While I personally think the lawsuit is ridiculous, I do see the man's point in not wanting to pay premium money for an inferior product.
    • Admin Monday - 21 / 01 / 2013 Reply
      I think you are right on Matthew. The Spurs have been a marquee road attraction for a long time now because of Duncan, Parker, and Ginobli. As a ticket buyer, I may be willing to accept a higher ticket price to see the Spurs, Heat, Bulls, etc.... as the demand should be higher for these games. With the expectation to see top level talent, isn't there also an understanding that there are no guarantees to see these players? It is definitely true and reasonable to expect that Popovich would not sit all three for one game.

Add a comment